The SymphonyIRI Group Summit 2011 featured the announcement of the most successful food and beverage and non-foods consumer packaged goods (CPG) brands of 2010. The announcement was made during the presentation of SymphonyIRI’s annual New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. The theme of this year’s report, “Innovating Growth in a Down Economy,” underscores the success that CPG marketers are finding in bringing to market products that raise the bar on consumer expectations around everyday CPG solutions.

“These Pacesetter products are forever changing the CPG landscape,” said Larry Levin, executive vice president, Consumer Insights, SymphonyIRI. “In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products that are filling those roles quite nicely.”

Reports Symphony IRI:

“The economic downturn of a couple of years ago, coupled with advancing technology and new product ingredients, came together to encourage a move away from the professional spa and into the home spa. It’s a trend that continues today, even as the economy emerges from the recession. Non-foods manufacturers are feverishly working to support this movement. New launches across health, beauty and personal care are capturing an increased share of spending in the non-foods arena. These departments are well-represented in the ranks of the most successful non-food launches of 2010, and they are raising consumer expectations around the power of do-it-yourself, at-home care.”

Among the beauty and personal care products that made the list: Dove Men+Care, Olay Professional Pro-X, and Dove Body Wash with NutriumMoisture.